Shuwaikh 3rd Industrial Area, Kuwait



The secret of Mujeza success

Mujezat Al-Shifa Company was launched as a small project sponsored by Kuwait that adopts and nurtures all private initiatives. The founders of the company had a good background in the extraction and production of honey, a trade they have inherited from their parents and forefathers. This trade was not yet the industry it has turned into today, thanks to their efforts over the years. The summer of 1994 was the actual launch of the activity of Mujeza Company as brothers Muhammad and Abdullah finished their academic year. They were hardworking students at the Religious Institute, and they belonged to Al-Mujaddedi family. Thus the idea was born to import a number of well known types of honey to the Gulf region and the Arabian Peninsula, which is Ziziphus a type abundant in their country. They began by giving presents to their friends and teachers, and then one of their friends proposed selling samples of that honey to those interested in natural honey and who want to purchase types of quality guaranteed honey, especially since the market is full of adulterated and expensive honey.

The first step began when the elder brother Muhammad who took the step to provide what that friend proposed; He noticed that there is an excessive  demand for their honey species. So, he decided to go into the honey industry with modest capital as he had limited resources, the most important of which was his honesty, integrity, the quality of the product, and its price, which later came to be known as accessible to all. The secret of success as Muhammad describes it is in "taking the initiative". He had stumbled in his first drive when he attempted to market his product to people, to the extent that his brother decided to terminate the project as the profits from the sales did not cover the commitments of the project. But he decided to make the feeling of obligatory termination to be the motive to move forward. He decided to publish & advertise in the newspaper on which he gambled the future of his project. He called people to own a container of his special honey for free, with payment after confirming its positive effects, of which he was sure, and people came in droves.

That was in the month of Ramadan in 1996, when people were swarming to his modest store in Al-Rehab Complex in the Hawalli area, and then he decided to communicate with his customers after the feast to ask them about their experience of Mujeza honey, and the result was positive as he expected and even sure of its results, as he recovered 90% of the value of What he offered to people after they were sure of the benefit and sincerity of honey. This was the beginning of a new phase in career of this company, and God provided his blessings to it since its beginning. This company, thank God, has been very successful. New partners and financiers joined the business and collaborated as a team, which gave a major boost to this pilot project